Mitsubishi Attrage
Mitsubishi Attrage - Live Big on Value
The Mitsubishi Attrage campaign centred on a master key visual created from a vehicle image supplied through the client’s asset library. Guided by the creative mock-up, separate stock elements including the road, sea, waves, residential buildings and foliage were combined to build a journey through urban, park and coastal environments.
The Approach
Each element was adjusted for scale, perspective and composition before being integrated into a cohesive landscape. The vehicle’s perspective and placement were refined so it sat naturally on the road, while road markings and surrounding environmental details were created or enhanced to complete the scene.
Final Application
One master key visual was completed and supplied for the client’s team to adapt across the campaign’s required formats.
Services
- Creative compositing
- Automotive image integration
- Perspective adjustment
- Stock image integration
- Road and environmental detailing
- Master key visual finishing
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Type
Advertising -
AGENCY
Havas Singapore -
POST-PRODUCTION
Mycro Studio -
YEAR
2021
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Contact Info
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Address
152 Beach Road
#23-02 Gateway East
Singapore 189721
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