KIA Stonic
The KIA Stonic M-Hybrid launch in Singapore required production-ready campaign artwork across multiple formats. Mycro Studio partnered with Havas Singapore to refine the supplied photography and campaign concepts while preserving the vehicle’s design, materials and brand identity.
KIA Stonic M-Hybrid
For the launch of the Kia Stonic M-Hybrid in Singapore, Mycro Studio partnered with Havas Singapore to deliver production-ready artwork across the campaign’s required formats. Working from the supplied photography and campaign concepts, our role focused on refining every element of the final visuals while preserving the vehicle's design, materials and brand identity.
The project involved detailed commercial retouching, compositing and image finishing to ensure the artwork met the quality standards required for campaign deployment.
The Challenge
Automotive advertising demands precision. Paint reflections, body panel transitions, lighting consistency and surface finishes all need to remain natural while presenting the vehicle in its best possible light. Every adjustment must enhance the image without altering the design of the vehicle itself.
Our Role
Mycro Studio was responsible for:
• High-end automotive retouching
• Paint and surface refinement
• Reflection enhancement
• Creative compositing
• Lighting and colour balancing
• Campaign artwork finishing
• Production-ready delivery
Result
The final campaign assets were prepared for commercial advertising, maintaining consistent quality across the approved campaign visuals while accurately representing the Kia Stonic M-Hybrid.
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Type
Advertising -
AGENCY
Havas Singapore -
RETOUCHING
Stephanie @ Mycro Studio -
YEAR
2021
Get in touch
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Contact Info
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Address
152 Beach Road
#23-02 Gateway East
Singapore 189721
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