The Kaleidoscope at Jewel campaign brought photography and CGI together across three key visuals celebrating the shopping, dining and entertainment experiences at Jewel Changi Airport.
Created while travel and production restrictions were still affecting Singapore, A Kaleidoscope of Wonder encouraged local audiences to rediscover the range of experiences available at Jewel Changi Airport. Told through the perspective of a child’s kaleidoscope, the campaign featured three key visuals combining photographed talent, detailed environments and colourful 3D elements across shopping, dining and entertainment themes.
The campaign was developed during a period of production restrictions, with limited on-site crew availability. Mycro Studio worked closely with the agency’s creative team and LabSixFive to determine the camera angles, talent positioning and photography plates required for each composition. These requirements were established before the shoot so that the photographed talent, environments and separately created 3D assets could be integrated convincingly during post-production.
LabSixFive created the 3D assets, which Mycro Studio integrated with the photographed talent and surrounding environments. Perspective, depth, lighting and interaction were carefully refined so the photographic and CGI elements formed a cohesive final composition. Colour grading helped establish a consistent campaign palette across the three key visuals, including the talent, apparel, props, environments and dimensional effects.
The completed visuals were adapted across Jewel’s mall advertising, including sky banners, large and small-format banners and digital kiosks. They also appeared in bus stop advertisements, website mastheads, Facebook advertising, Instagram posts and animated Stories.
With production restrictions limiting on-site crew availability, the project required detailed planning before the shoot. Mycro Studio worked closely with the agency’s creative team and LabSixFive to define the camera angles, talent positioning, photography plates and CGI requirements needed for convincing final composites.
Pre-production consultancy
Photography plate planning
Creative compositing
Photography and CGI integration
Perspective and depth refinement
Campaign colour grading
Key visual finishing
Print and digital campaign finishing
Campaign Applications
The campaign visuals appeared throughout Jewel Changi Airport across sky banners, small and large-format displays, and digital kiosks. They were also used for bus stop advertising, website mastheads, Facebook ads, Instagram posts and Stories.
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