Social Media & Website
Puma xx Nitro
The completed images were used across PUMA Singapore’s website and social media platforms.
Puma xx Nitro
PUMA’s #PUMADeliveryRun campaign introduced the women-specific PUMA XX NITRO through a Singapore activation inspired by the energy of food delivery runners.
PUMA XX NITRO - RUN FOR HER
The PUMA XX NITRO campaign celebrated women runners through the #PUMADeliveryRun activation, combining performance footwear with the familiar energy of Singapore’s food delivery culture. Mycro Studio handled post-production across the campaign imagery, creating a vibrant and consistent finish for its primarily digital and social media applications.
The Approach
Post-production included product colour adjustments for accurate footwear representation, skin refinement, apparel cleanup and detailed finishing of the shoes. Colour and contrast were carefully balanced to retain the campaign’s energetic visual style while maintaining consistency across the complete image series.
Hero Image Extension
The bridge hero visual required extensive manual background extension using traditional compositing techniques. Railings, flooring and surrounding architectural details were reconstructed and integrated to expand the original photograph while preserving its perspective, lighting and structural continuity.
Final Application
The completed campaign imagery was prepared primarily for PUMA Singapore’s website and social media platforms, with the hero visual finished at a quality suitable for wider campaign applications.
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Type
Advertising -
AGENCY
Sixtoes Singapore -
PHOTOGRAPHER
Zantz Han -
PRODUCTION
Epitome Collective -
POST-PRODUCTION
Mycro Studio -
YEAR
2022
PROCESS & WHAT WE DID
Post-production covered the hero campaign visual and supporting imagery for digital and social media applications.
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Campaign post-production
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Product colour accuracy
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Skin and apparel refinement
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Footwear detailing
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Manual background extension
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Architectural reconstruction
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Digital and social media finishing
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Contact Info
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Address
152 Beach Road
#23-02 Gateway East
Singapore 189721
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