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Puma xx Nitro

Going forward, further, faster, and beyond. In 2021, global sports brand PUMA introduced the re-engineered PUMA Running range, sparking change from the most sought-after marathon finish lines to local run communities.

Keeping the flame burning bright, PUMA announces the Run XX Nitro, a collection named after the woman-specific double X-chromosome DNA sequence, that works great for her run of any distance. The all-new female-specific, progressive design is powered by the innovative, sui generis campaign, #PUMAdeliveryrun.

The never done before, on-the-ground activation is an amalgamation of the love for food in Singapore and the relatable, everyday visual of food delivery professionals streaking through the streets.

PUMA XX NITRO - RUN FOR HER

PUMA Southeast Asia is activating its female ambassadors across the region to don its new shoes and participate in food delivery as part of its #PUMADeliveryRun campaign. At the same time, food delivery professionals were also chosen by the sportswear brand to be the face of the campaign, given that food delivery is a time-sensitive one and delivery runners are always light on their feet.

The campaign aims to highlight the new features, style, and capabilities of its latest footwear, as well as to establish itself as a relatable sports brand by tapping into each country’s food-loving culture and normalisation of food delivery services. The brand is also positioning the shoes as "the perfect running shoes that adds comfort to the equation” that will allow women delivery runners to get to their delivery points comfortably fast, driving home the unique selling point of the shoes.

  • Type
    Advertising
  • AGENCY
    Sixtoes Singapore
  • PHOTOGRAPHER
    Zantz Han
  • PRODUCTION
    Epitome Collective
  • RETOUCHING
    Stephanie @ Mycro Studio
  • YEAR
    2022

PROCESS & WHAT WE DID

We handled retouching for both the main KV visuals as well as those used for digital and social media platforms.

  • Responsible for retouching of all creative assets ensuring a fast turn-around of high quality images

  • Oversee color standards and quality assurance on all final images

Social Media & Website

Puma xx Nitro

Images shown here are being used on the Puma Singapore website, as well as social media platforms.

Contact

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Contact Info

  • Address
    111 North Bridge Road
    #24-02 Peninsula Plaza
    Singapore 179098
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