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at Jewel

A Kaleidoscope of Wonder was a campaign conceptualised and carried out just after the height of the coronavirus in Singapore – while the borders were closed, we wanted to urge locals to explore the multitude of experiences that Jewel had to offer.


A destination renowned for its architecture and Rain Vortex, Jewel seeked to share the magic of its other experiences such as its delectable food offerings and diverse shopping options. There's something for everyone!

A Kaleidoscope of Wonder is told from the lens of a child’s kaleidoscope and takes viewers on a journey of discovery unveiling the many facets of Jewel as a retail destination, and the endless possibilities that await customers. The set of three print ads were created using a mix of photography and 3D design, to further illustrate the multi-faceted shopping and dining experiences in Jewel.

  • Type
    Havas Singapore
    Franz Navarrete @ Catherine Ong Associates
    Stephanie @ Mycro Studio
  • 3D / CGI
  • YEAR


At the height of the Covid pandemic with many social distancing and logistical restrictions, our challenge was to put together several scenes in a single visual with minimal on-site crew.

  • Pre-production planning on how best to shoot for the talents to interact with the 3D elements

  • Coordination with photography team on required plates

  • Color grading for the key visuals to have a themed colour tone throughout the various scenes, apparel and props

  • Post-production work to 3D assets to give depth in each scene and special effects to enhance the dynamics, realism and interaction with the talents

Use Cases

Mall advertising, bus stop ads and social media

They were used as in mall advertising such as sky banners and small & large banners and digital kioks in the Jewel shopping mall, as well as bus stop ads. On the digital platform, they were used as website masthead, Facebook ads and instagram posts and stories.


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Contact Info

  • Address
    111 North Bridge Road
    #20-05 Peninsula Plaza
    Singapore 179098
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Mycro Studio