Singpost – Uniform & Tech Launch
SINGPOST - TECHNOLOGY AND UNIFORM REFRESH LAUNCH
We worked on the Singpost key visuals for their updated technology and uniform refresh launch.
The set images were created using a mix of photography and 3D, to show the Singpost staff in their refreshed uniforms and interacting with the technology upgrades to enhance their efficiency.
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Type
Advertising -
AGENCY
Havas Singapore -
PHOTOGRAPHER
Franz Navarrete @ Catherine Ong Associates -
RETOUCHING
Stephanie @ Mycro Studio -
3D / CGI
LabSixFive -
YEAR
2020
PROCESS & WHAT WE DID
The 3D team had to create the various technological equipment based on blueprints and plans for various items such as the Postpal, refreshed Singpost motorcycle and trolley. We integrate these with the photographed talents and provided UI elements to give the various items a technological vibe.
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Pre-production planning on how best to shoot for the talents to interact with the 3D elements
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Coordination with photography team on required plates
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Color grading for the key visuals to have a themed colour tone throughout the various scenes, apparel and props
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Post-production work to 3D assets to give depth in each scene and special effects to enhance the dynamics, realism and interaction with the talents
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Integrated designed UI elements and apply glowing effects and apply them to integrate with the equipment and talents
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Contact Info
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Address
111 North Bridge Road
#20-05 Peninsula Plaza
Singapore 179098
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